FMCG category management & offering development practice

We help leading brands to create stronger offerings based on category management principles. With a solid consumer, shopper and retailer perspective, we define and develop unique offerings and concepts, as well as create solutions that drive overall category value and retailer relationship. We help our customers navigate the new retail landscape, creating clear channel strategies for physical, online and direct to consumer solutions. Our methods are top notch and we serve leading FMCG brands in the Nordic market, with a special focus on groceries and food service.

We help you with:

  • Category Review
  • Category vision and strategy
  • Category guidelines and customer plans
  • Gap analysis
  • Offering and product development
  • Innovation strategy
  • Concept development
  • Pricing strategy
  • Go-to-market and Retail story

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