Commercial practice
Together with our customers, we aim for maximal market impact. We help you to identify, attract and retain desired customer segments with the right offerings, value propositions, channels, capabilities and market actions.
Brand practice
You need to have a meaningful and unique brand and positioning to succeed in an increasingly complex business environment and competitive landscape. We help you to win your customers’ hearts and minds by creating business-oriented brand strategies and compelling communication.
Growth strategy practice
Identifying where to play and how to win is the foundation for growth. We help you to identify growth drivers by combining human and business understanding, define customized growth paths, implement and lead the change needed.
Insight & foresight practice
Market and human insight and strategic foresight are required to uncover new sources of growth and build commercial excellence in your organization. We help you to connect insights and valuable human understanding to your business decision-making and to develop strategies and commercial organizations that thrive in the ever changing competitive environment.
Retail strategy practice
We help you to develop retail strategies, concepts and offerings based on consumer, shopper, market and future retail landscape understanding. We work with you all the way from the boardroom to the store floor, to make sure that strategy becomes action.
FMCG category management & offering development practice
We help leading brands to define the offering of the future that drives both category and brand value. Our unique approach is based on a category perspective, combining consumer and retail insight.
Growth marketing
We combine data-driven, tactical short-term marketing activations that drive sales and long-term commercial optimization streams into a single, productive growth engine in order to maximize marketing return on investment both in the long term and the short term. (edited)