Retail strategy practice

We build profitable retail concepts and strategies by combining leading foresight of the retail market with strong commercial excellence. Our work covers business vision, value proposition, positioning and offering development where we focus on category, assortment, placement, promotion and pricing strategies. We work with leading retailers in the Nordic market for example in the grocery, electronics, home improvement, fashion, home interior, books and non-food generalists businesses.

We help our clients with:

• Concept and store development
• Customer experience and sales strategy
• Assortment strategy
• Pricing strategy
• Promotion strategy