Kati Nurminen appointed as new Group CEO of Marketing Clinic
Current CEO Salla Vainio will leave her position at the end of 2021, with over 2 years at the helm of the company. She will be replaced by Kati Nurminen who has been with Marketing Clinic for years, serving in several key roles and, most recently, developing the company’s offering and way of working as a member of the management team.
Kati has extensive experience from consulting and marketing-related businesses. She will start as CEO on January 1, 2022. Marketing Clinic businesses in Finland, Norway and Sweden will report to her.
“I’d like to extend my warmest gratitude to Salla for her outstanding performance as the CEO of Marketing Clinic. Her expertise in driving and implementing change, along with integrating previously independent business areas, has been extremely valuable for taking us forward. The strengths and added customer value of a unified Marketing Clinic as a strategic partner are clearer than ever, and unparalleled in our market. An excellent example of this is our new Growth as a Service offering that delivers world-class marketing capabilities as a service”, says Catharina Stackelberg, founder and Executive Chair.
Marketing Clinic is taking an even stronger focus on supporting the growth of Nordic companies through strategy and brand crystallisation and data-driven commercialization. The clearer the value that a company can create to its customers and stakeholders, the stronger the growth that will happen – with marketing at the core of identifying customer needs and driving commercial success.
“As our purpose is to stand for the positive impact of growth, we want to be our customers’ preferred partner for sustainable growth, while helping Nordic companies to become world-class marketers. Customer-centricity, digitalization and sustainability are already on the top management’s agenda, but through a new kind of understanding and excellence in marketing they can be turned into a truly unique competitive advantage.” says Kati.
Marketing Clinic is a strategy, brand and commercialization consultancy with over 15 years’ experience of helping leading Nordic companies identify and realize unique growth opportunities by combining human and business understanding with creativity, data and technology.
All of us at Marketing Clinic want to congratulate Kati on this new adventure!