We help you find growth from new perspectives – with focused strategies, always based on foresight and human insights.
Our services are designed to help you make growth happen and reinvent your marketing and communications. We cover the entire modern commercial organization, from defining strategies to marketing and communications execution.
Growth & transformational strategy
With us, our clients build growth and transformational strategies that renovate their core business and innovate new business by zooming out from the profit pool to a broader ecosystem. They’ll capitalize their commercials assets to the maximum in M&A situations and build futureproof commercial organizations.
- Transformational strategy
- Growth strategy
- Market strategy
- Product & service portfolio strategy
- Commercial strategy
- Capitalizing on commercial assets in M&As
- Futureproof commercial organization
We help our customers define true purposes for their brands — purposes that position and differentiate them meaningfully. And we help them manage their brands and brand portfolios to maximize efficiency and impact.
- Brand portfolio hierarchy
- Brand strategy
- Brand positioning and promise
- Brand governance
Retail & category management
For our clients in retail we provide support in building winning retail strategies and concepts. Our category management services are extended also to our FMCG customers. We also support them with shopper insights and developing strategies to grow the category.
- Retail strategy and concepts
- Category management
- Shopper management
- Retail story
- Commercial offering development
- Channel strategy
- Shopper & retail insight
- New retail trends and future
We help our clients put their customers at the centre of their businesses by mapping customer journeys, defining the customer experience they should enjoy and building a robust strategy and management model to ensure the experience is created at every touchpoint, every day.
- Customer strategy
- Customer journey
- Customer experience strategy & design
- Concept creation & commercialization
Insight & foresight
With state-of-the-art tools and capabilities for qualitative and quantitative insight creation and social media tracking, we help our clients uncover the possibilities for their businesses. Our insights are always driven by human beings, the customers and end-customers. We create inspiring foresight into potential futures to set the stage for winning strategy development.
- Customer and category insights
- Trendwatching and trend analysis
- Strategic foresight
- Customer segmentation
- Market & competitor analysis
- Social media insights
- Co-creation & development communities