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“Northern Magic. Made Real.” Winning the hearts and minds of consumers

Channel strategy in a changing market

The key challenge was to formulate a winning growth strategy that would capitalize on the challenger position.

Fusing of different insights streams

Foundational insights about the target group and key trends

A market leader needs to lead the market

Putting the customer at the heart

So the question was what should the Aktia brand be known for and how should it differentiate?

Creating superior customer experiences

From taste sensations to food with a purpose — crafting Fazer’s new growth logic

Navis growth strategy – strengthening the core business and expanding into new domains

Sanoma wanted to strengthen its relationship with its customers by capturing a deeper view of its current customer experience