Salla Vainio appointed as new CEO
Salla Vainio has been appointed as CEO to drive Marketing Clinic’s mission of unleashing Nordic potential in the global market.
Since its founding, Marketing Clinic has helped Nordic brands shorten the path from strategy to market impact by integrating long-term strategic planning with capabilities for real-time marketing. To drive its mission of unleashing Nordic potential throughout the global market, Marketing Clinic has appointed Salla Vainio as its new CEO.
Salla Vainio, M.Sc. (Econ.), has previously worked as CEO of Fondia Oyj, the market-shaping law firm, in leadership positions at Sanoma Corporation and as a management consultant at McKinsey & Company, among other key positions. Thanks to her extensive international experience, Vainio is in an excellent position to strengthen Marketing Clinic’s ambitious growth targets and support its team of professionals on the Nordic level.
In today’s increasingly competitive business environment, the path from business strategy and product development to commercialization is often too long. The ability to react to changing consumer needs, optimize operations and harness the opportunities of digitalization in marketing and sales are increasing the pressure on organizations and professionals.
Marketing Clinic’s goal is to offer its customers experts in strategic planning and practical marketing execution under one roof. The appointment of a new CEO will enable Marketing Clinic’s current CEO and founder Catharina Stackelberg to focus more on demanding customer work.
“Marketing Clinic is a pioneer and constantly developing new ways of supporting its customers’ growth. I have been on the buyer’s side of marketing services for years and so I know from experience how challenging it is to find the right services at the right time,” Salla Vainio remarks.
“Marketing Clinic’s team combines extensive experience in strategy and brand development on one side with creativity, innovation and the courage to challenge traditional ways of working on the other. This is an example of what businesses will look like in the future: enabling dynamic business development and balancing long-term strategic planning with the ability to react quickly to market changes”, Vainio continues.
Vainio will begin in her new position on October 1st, 2019. Catharina Stackelberg will focus more strongly on working closely with our customers and on her role as Executive Chairman of Marketing Clinic’s Board of Directors.
“I could not be more excited to have a professional such as Salla strengthening our team. Salla has impressive credentials from the media and professional services industries as well as from internal
development. I am confident that Salla’s leadership will keep our team on the right track towards realizing our vision”, Catharina Stackelberg says.
Catharina Stackelberg, CEO, Executive Chairman.
[email protected], +358 40 021 8224
Salla Vainio, CEO (from October 1st).
[email protected], +358 40 502 6323