The world is going through exceptional times, and we are all facing completely new challenges. While the health and safety of people is our highest priority, we also should think…
Strong and relevant brands outperform the market by an average of 28%, and brands that can elicit an emotional response in customers generate 11% more profit growth compared to the…
As Catharina´s colleagues, we know why. 16 years ago, she set on a mission to help Nordic companies unleash their full potential in the global market, which is still the…
We are happy to announce that Marketing Clinic has been shortlisted for the Vuoden Toimisto 2020 awards and is the first company ever to be a finalist in two categories…
Since its founding, Marketing Clinic has helped Nordic brands shorten the path from strategy to market impact by integrating long-term strategic planning with capabilities for real-time marketing. To drive its…
The potential clock-speed of marketing has increased significantly. To succeed in the new normal, marketing organizations must go agile – or go home. Twenty years ago, the only relevant option…
Today, people are bombarded with over 4,000 marketing messages every day. In this environment, understanding how a company can actually make an impact is crucial. Only brands that can offer…
“Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.” -David Ogilvy. This quote from adman David Ogilvy perfectly sums up…
It almost feels a bit reactionary to write an article about brand tracking in 2019. What is the relevance of data gathered from old-school questionnaire surveys to agile marketers in…
We recently hosted a breakfast seminar titled “Customer insight in the heart of growth”. The morning was filled with an interesting keynote speech and case study presentations that catered a…
Marketing Clinic wins the “Customer insight and experience” category of the Vuoden Toimisto awards, proving that a strong connection between insight creation and strategic thinking is what modern marketers and…
Programmatic advertising has become the standard way of buying online ads. In order to truly create the ultimate customer experience, we need to utilize data (1st,2nd & 3rd party), combine…
As consumer expectations are becoming more fluid, the quest to provide seamless interaction and personal recognition will continue to drive competition in 2019. The ability of businesses to satisfy consumers…
When creating a positive impact on people’s everyday life, it helps a lot to actually know the people and the context of their day-to-day lives. This is why all of…
Marketing Clinic joined forces with Kopla Helsinki 1,5 years ago to combine their insight and foresight capabilities in building winning strategies. Today, we are proud to announce that the unique…
The turn of the year is the flip of a page that fixes everyone’s attention on the future. None of us have a crystal ball, but some trends are worth…
“A model is a simplification of reality built for a specific purpose.” – Adam Grummit, Capacity Management – a Practitioner Guide: Best practice, 2009.
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