Category: Commercial practice

What to consider when selecting a marketing automation tool


If you don’t have a marketing automation tool in use, this might feel like the moment to get one – and fast.

Ensure growth by investing your marketing budget efficiently

Should you use your entire budget to generate new customers or invest in lifecycle marketing?

Purpose driven commercialization and the power of marketing in making it happen

Our job at Marketing Clinic is to connect your business to your customers.

The come-back of loyalty marketing – How to build a loyalty program that works?

Using a loyalty card

What are the key areas that you should focus on when building or renewing your loyalty program?

Winning the digital customer experience with a data-driven approach

DDM strategy should serve the customer throughout the buyer lifecycle from the stages of prospect to advocate and across digital channels.