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Programmatic advertising has become the standard way of buying online ads. In order to truly create the ultimate customer experience, we need to utilize data (1st,2nd & 3rd party), combine…

As consumer expectations are becoming more fluid, the quest to provide seamless interaction and personal recognition will continue to drive competition in 2019. The ability of businesses to satisfy consumers…

The turn of the year is the flip of a page that fixes everyone’s attention on the future. None of us have a crystal ball, but some trends are worth…

Social media has many different roles in the customer journey – creating awareness and customer engagement, generating sales and increasing loyalty. As social media platforms have over the years become…