Category: Commercial practice

How should advertising be measured and planned to maximize profits?

Audio-visual content is proven to be the most effective in shifting long-term brand metrics and increasing loyalty.

6+1 tips on how to make your next digital strategy execution a success

vision-strategy-execution-success

Formulating a strategy, vision and purpose is at the core of our services.

Agile is Dead – Long Live Agile!

Agile is an iterative approach to project management and software development.

What to consider when selecting a marketing automation tool

marketing_automation

If you don’t have a marketing automation tool in use, this might feel like the moment to get one – and fast.

Ensure growth by investing your marketing budget efficiently

Should you use your entire budget to generate new customers or invest in lifecycle marketing?

Purpose driven commercialization and the power of marketing in making it happen

Our job at Marketing Clinic is to connect your business to your customers.

The come-back of loyalty marketing – How to build a loyalty program that works?

Using a loyalty card

What are the key areas that you should focus on when building or renewing your loyalty program?

Winning the digital customer experience with a data-driven approach

DDM strategy should serve the customer throughout the buyer lifecycle from the stages of prospect to advocate and across digital channels.

Get the most out of marketing with growth architecture

Rakennus

Growth architecture means combining growth strategy and marketing so that marketing measures are connected to the business strategy.