Author: Sagar Aryal

You need to have feelings in order to make decisions

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Strong and relevant brands outperform the market by an average of 28%, and brands that can elicit an emotional response in customers generate 11% more profit growth compared to the…

Go agile or go home

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The potential clock-speed of marketing has increased significantly. To succeed in the new normal, marketing organizations must go agile – or go home. Twenty years ago, the only relevant option…

Why you should care about neuromarketing

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“Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.” -David Ogilvy. This quote from adman David Ogilvy perfectly sums up…

Three steps for your right-sized brand tracking

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It almost feels a bit reactionary to write an article about brand tracking in 2019. What is the relevance of data gathered from old-school questionnaire surveys to agile marketers in…

Customer insight- the fuel for growth

We recently hosted a breakfast seminar titled “Customer insight in the heart of growth”. The morning was filled with an interesting keynote speech and case study presentations that catered a…

The customers have spoken – Marketing Clinic chosen as the agency of the year

Marketing Clinic wins the “Customer insight and experience” category of the Vuoden Toimisto awards, proving that a strong connection between insight creation and strategic thinking is what modern marketers and…

Marketing Automation trends for 2019

As consumer expectations are becoming more fluid, the quest to provide seamless interaction and personal recognition will continue to drive competition in 2019. The ability of businesses to satisfy consumers…