Marketing Clinic

We are a strategy, brand and commercialization consultancy

For the positive impact of growth

For people, businesses and society, the positive impact of growth must be a shared goal. When you dare to embrace the unknown, you gain the courage to grow. We bring you clarity and capabilities to make it happen.

Helping you unleash your full potential.

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Our work | Fazer

Transformation at scale

Our practice areas

Commercial practice

Together with our customers, we aim for maximal market impact. We help you to identify, attract and retain desired customer segments with the right offerings, value propositions, channels, capabilities and market actions.

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Brand practice

You need to have a meaningful and unique brand and positioning to succeed in an increasingly complex business environment and competitive landscape. We help you to win your customers’ hearts and minds by creating business-oriented brand strategies and compelling communication.

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Growth strategy practice

Identifying where to play and how to win is the foundation for growth. We help you to identify growth drivers by combining human and business understanding, define customized growth paths, implement and lead the change needed.

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Insight & foresight practice

Market and human insight and strategic foresight are required to uncover new sources of growth and build commercial excellence in your organization. We help you to connect insights and valuable human understanding to your business decision-making and to develop strategies and commercial organizations that thrive in the ever changing competitive environment.

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Retail strategy practice

We help you to develop retail strategies, concepts and offerings based on consumer, shopper, market and future retail landscape understanding. We work with you all the way from the boardroom to the store floor, to make sure that strategy becomes action.

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FMCG category management & offering development

We help leading brands to define the offering of the future that drives both category and brand value. Our unique approach is based on a category perspective, combining consumer and retail insight.

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Our work

Fazer

“Northern Magic. Made Real.” Winning the hearts and minds of consumers

Metso

Creating superior customer experiences

Kavli

Channel strategy in a changing market

Aktia

The key challenge was to formulate a winning growth strategy that would capitalize on the challenger position.

Sanoma

Sanoma wanted to strengthen its relationship with its customers by capturing a deeper view of its current customer experience

Fazer

“Northern Magic. Made Real.” Winning the hearts and minds of consumers

Metso

Creating superior customer experiences

Kavli

Channel strategy in a changing market

Aktia

The key challenge was to formulate a winning growth strategy that would capitalize on the challenger position.

Sanoma

Sanoma wanted to strengthen its relationship with its customers by capturing a deeper view of its current customer experience

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